Years ago before the birth of social media, word of mouth was often a popular way for people to hear about job vacancies and was also useful for connecting recruiters with job seekers, but now social media has also been useful for job seekers. There’s a number of ways how social media can help job seekers with their job search so I’ve done some research on this topic:
Sharing is Caring
An obvious way to promote a job vacancy is for any member of staff of a company whether it’s the HR staff or managers to share a job post on social media such as Facebook. Simple enough, the Facebook user only needs to click the share button and this will be visible to a large number of people instantly. A form of electronic word of mouth, this tool enables marketing messages to be shared on a many to many basis. The use of relevant hashtags and keywords also makes sharing and searching a lot easier. For example, type in keywords on Twitter like “jobs”, “hiring”, “internship” and other specifics relevant to a particular field or industry. The “Near you” option can also be useful to pinpoint locations more specifically to enhance the relevance of results. So job seekers now need to keep their eyes (and not so much their ears anymore) open to discover new job vacancies.
For job seekers, according to LinkedIn’s Career Expert, Nicole Williams, sharing articles or content on LinkedIn can boost your chance of being contacted by recruiters by 10 times as it shows your industry knowledge.
Following, But Not Everyone
If we told people we were following industry leaders or companies in real life we’d probably attract funny looks where people would imagine us walking suspiciously close behind a total stranger, but nowadays it’s completely normal to follow people who we’ve never met before on social media. There’s plenty of Twitter accounts dedicated to posting job applications so get following them to stay updated with the most recent job offerings. Or follow industry leaders to gain an insight into their expertise, knowledge and lives and build up an account that shows you are serious with finding a job in your sector. Following someone can be a great way to get networking in this modern day.
However, be careful and choose who to follow carefully. On the Guardian article (link added in the sources section), it suggests following 10 to 15 companies to start with (who you’re really interested in working for) and add any others on a list. This way, you can logically organise people and topics that interest you, even if you’re not following them so you don’t drown in the number of daily posts.
Being Up to Date is Key
As well as on LinkedIn, employers also like to search for potential employees on Facebook hence why people are often advised not to put up last night’s embarrassing pictures set to public view. Facebook has also recently added a “Professional skills” section under the “About” tab on a user’s profile so a perfect opportunity to display your skills to potential recruiters and boost the attractiveness of your online portfolio. On another note, also remember to keep all your professional information up to date which reflect your current situation.
In marketing industries, I’ve seen quite a few recruiters request for a Pinterest CV for a change so you can use Pinterest to highlight key parts of your CV and add photos and links. Play around with the layout that looks the best and fits you the most and use it to really shine against other applicants. Staying up to date with yourself is just as key as staying up to date with social media, especially in creative industries.
Searching for jobs works best both ways. Whilst you put yourself out there to contact and network with potential recruiters, with the help of social media it’s opened doors for job seekers to showcase their skills and knowledge on social media. Similar to content marketing used by business, it’s about the added value and your interesting knowledge and background that you can give to recruiters that will attract them to you just by searching your profile and what you’ve done previously.
Featured Image: Jay Reed