Introducing the Twitter Analytics Switchboard

Ever wanted to check how far your tweets go? Well you can now with the Twitter Analytics Dashboard, now available for all thanks to recent changes, hurray! Making things more measurable, individuals can now view their statistics which are organised under:

Impressions

The number of times users had seen the tweet on Twitter.

Engagement

The total number of times users had interacted with the tweet (including any clicks on the tweet such as hashtags, links, avatar, username and tweet expansion), retweets, replies, follows and favourites.

Engagement rates

The number of engagements (including clicks, retweets, replies, follows and favourites) divided by the total number of impressions.

The Analytics Switchboard can be found under Settings.

There’s also helpful and user-friendly graphs and charts for those who are not so numbers confident, although the dashboard is very easy to understand. The dashboard now gives a clearer breakdown of how users are engaging with each of your tweets, so simply click on each tweet and more details will appear. Now is a better time than ever before to start getting super obsessive over each and every tweet!

Pretty amazing, you can now see the reach of tweets and keep track of which hashtags attract the best buzz so you can use those to maximise attention drawn to your profile. It’s also great to measure the best times to tweet. Pay attention to which time of day and day of week grabs the highest engagement and impressions.

How good are your tweets? You can find that out yourselves today.

TIP: Statistics from Twitter found that brands that tweet 2 to 3 times a day typically reach an audience size equal to 30% of their number of followers over a week. Consistency of tweets is therefore crucial when maximising a user’s organic reach on Twitter.

Sources:

http://www.adweek.com/news/technology/twitter-offers-analytics-dashboard-all-159772

https://blog.twitter.com/2014/introducing-organic-tweet-analytics

Featured Image: mkhmarketing

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