Launch of the Facebook Save

Ever felt like there’s too much to do in too little time? Facebook has solved this problem. Only kidding, technology’s not got that far just yet. However, what Facebook has launched is Facebook Save, a new tool enabling users to save content that they wish to go back to¬† at some later point. Browse through […]

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I was once asked the question of whether I know what makes a good website a good website or what makes a bad website a bad one. It made me stop and think and also inspired my post today. The company website is essentially a digital face for your company, basically the first impression that […]

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Branding Through A Character?

During the 21st Century, we’ve seen a growing number of marketing campaigns in the UK that involve characters such as cartoon characters or animals. Vodafone with the animated bees, Comparethemarket with the meerkats, Argos with the aliens and M&Ms with their talking chocolates. It’s a smart way of engaging consumers through campaigns that are consistent […]

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Making You Want to Click

I recently read an article by Adweek (you can read the article using the link provided in the sources section) discussing the relatively new marketing tool – interactive digital video ads which brands have been experimenting with recently. Marketers have always been trying to engage with consumers and really do love it when they get […]

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Marketing for the New Guy on the Block

So I’ve been volunteering to help with marketing and social media activities for a new centre that opened near my old college. This has opened my eyes to perhaps a new side of marketing to me, marketing for a startup, rather than one that’s been running for years. It’s also given me some inspiration for […]

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Content Marketing: A campaign in a Video?

YouTube, a modern day director’s heaven where 100 hours of videos are uploaded onto the site every minute according to statistics released by the video sharing platform. An impressive figure, it’s only the first of many: – Over 1 billion YouTube visitors each month; – Each month, over 6 billion hours of videos are watched; […]

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A Brand That Never Goes ‘Out of Fashion’?

With evolving trends and lifestyles, it is increasingly difficult to capture the interest of fragmented audiences. Even the most trendiest, exciting, dynamic marketing campaigns fade in popularity over time and with social media, something potentially fascinating happens every minute every day. In most cases, branding comes second to the product itself, but it must be […]

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