Co-creation is cool. Outdoor advertising is also cool. So what happens when you blend the two together? It’s summer and being out and about it’s difficult to miss Apple’s recent ‘Shot on iPhone 6’ campaign focusing on it’s mind blowing camera quality, especially its billboard adverts displaying a series of photos taken by iPhone owners. For some, it’s […]
Read more "Co-creating marketing campaigns"So UK X Factor is back this year which is great, but it’s also back when I’m just about about to return to university where I won’t have a big TV to watch it on. Brilliant. But anyway, today’s post won’t be about the X Factor, but its sponsor, TalkTalk. The sponsorship reportedly reviewed for […]
Read more "User Generated Content Driving Campaigns"Some people don’t realise what they have until it’s gone. There’s been many examples where brands decided to change their brand logo only to face an overwhelming reaction – but not the excited kind they were expecting. Does it shock them that their customers take the logo seriously? Probably. But to some, the logo is […]
Read more "Loss of Brand Identity?"Instagram is quickly catching up as a powerful social media platform as people enjoy browsing through millions of pictures every day. Featuring similar tools to Facebook and Twitter, Instagram users can Like, share, comment and use hashtags on content and activity takes place much quicker – rather than reading the content, users can scroll through […]
Read more "Marketing on Instagram"I recently read an article by Adweek (you can read the article using the link provided in the sources section) discussing the relatively new marketing tool – interactive digital video ads which brands have been experimenting with recently. Marketers have always been trying to engage with consumers and really do love it when they get […]
Read more "Making You Want to Click"
A MARKETING BLOG. 